Sports and Business Analytics leaders identify new performance insights

Leaders in Performance is proud to announce a unique Performance Analytics theme to give the specially selected audience of 350 top coaches, performance directors and managers at Leaders in Performance, a remarkable insight into the world of analytics and how it’s used for decision making in sports and outside it. The conference is taking place at Chelsea FC on the 10th and 11th October

Mike Zarren, assistant General Manager at the Boston Celtics will lead the Sports Analytics panel, which will examine how decisions are driven in a spots performance context based on stats, reports and facts. Mike is widely recognized as one of the leaders in the field of advanced statistical analysis of basketball players and teams, and is an important part of the team’s strategic planning and player personnel evaluation processes. Mike is also the team’s salary cap expert and lead in-house counsel, and is responsible for the development of new technologies for team use, including the team’s statistical database and video archive/delivery system.

To complement the latest analysis techniques in sport, Leaders in Performance is delighted to also host a group of high flying business traders and investment analysts from the leading financial institutions in the world to explain the evolution, collection and interpretation of complex data to arrive at a competitive advantage in business. In the modern day, more data is generated every 48 hours than was collected throughout history until 2007 and “Big data” is seen as a key area for competitive advantage in many industries. The scale and sophistication of these analytical processes are a gold mine of lessons for the sports analytics community. This will be a fascinating and unique insight into how data can revolutionise high stakes, time constrained decision making and provide sport with a crystal ball view of the next 10 years for the sports industry if its evolution continues at the same pace.

Robert Crenian, Managing Director, Renaissance Technologies, a private investment management company with over $4,000,000,000 in funds, and Andrew Tarver, Partner & Head of UK Operations at Capco and one of the most brilliant City analysts have both been nominated to represent the world of finance and business on this exclusive panel. It will be moderated by Tara Brady, an investor in sport and a City high flyer, focusing on performance analytics from a business perspective.

Leaders in Performance is a closed-doors, senior summit for 350 global figures leading the delivery of sporting excellence. It has a strict vetting procedure for attendees and sells out every year. Delegates wishing to apply for a pass to attend are encouraged to do so at the earliest opportunity to avoid disappointment. To register for the event or to learn more about Leaders in Performance please contact one of the team on +44 (0) 207 042 8666 or email

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